WHAT OTHER OUTSIDE REFERENCES DID YOU PULL FROM?
A lot of my references were from really early computer gaming. Down to sort of the eight-bit pixellation on the chair and the typeface for the headline being sort of half sans-serif, half sort of pixellated computer typeface.
WAS ANY OF THIS A DEPARTURE FOR YOU, OR WAS THE DESIGN VERY MUCH IN LINE WITH YOUR GENERAL APPROACH?
No, it’s not a departure. I took the challenge of making it more of a promotional poster versus an art poster, which was a choice. I wanted it to feel like it could be an ad in the '80s or '90s on the back of a magazine – very clearly about the chair and the technology. Usually my stuff leans more toward the artistic side if I’m asked to collaborate on a print or poster, but I wanted this to feel kind of like golden-era advertising.